Promote new product launch with influencer marketing!

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Countries

England

Situation

With the new product launch, the Tangle Angel team needed to partner with UK influencers that fit the brand story and create content that resonates with Tangle Angel’s target audience

What we did

Created content guidelines for seamless communication with influencer in the UK / Recruited influencers that fit into Tangle Angel’s brand story / Content Monitoring and Secondary Utilization License Agreement Signed

Result

Achieved 25% engagement rate for in-feed posts 100% of the posts met Tangle Angel’s content guidelines / Delivered 15% more Instagram in-feed posts than promised / Influencers delivered 95% more UGC content Client wanted to license 50% of content published

cosmetics

700% increase in K-beauty brand sales through SNS and Amazon ad optimization