Driving Amazon sales through influencers and paid ads marketing

U.S. · Facebook, Instagram, Amazon

Background

Bluecom is a leading electronics manufacturer in South Korea, supplying products and parts for major companies such as Motorola, Foxconn and LG.

With over 30 million bluetooth headphones manufactured, Bluecom decided to launch their own brand “EXFIT” - featuring the wireless headphones “the BCS-T90.

In order to generate sales revenue and build brand awareness, Bluecom looked to BorderX to

Build awareness through product reviews on YouTube
Operate paid ads during Amazon Prime Day
Create a 3D animation video to highlight product features

After analyzing the existing situation with the headphones, we found several challenges:

How to build social proof and touchpoints to help persuade the customer that the product was purchase-worthy
How to properly recruit influencers that would have audiences interested in the headphones
Creating a 3D animation that properly conveys the most important features of the product.

What we did

In order to tackle these challenges we:

Crafted a YouTuber influencer recruitment strategy to target creators with audiences most likely to purchase the product.
Consulted closely with Bluecom to create a storyboard for the 3D animation that conveyed the most important features.
Installed a pixel on Bluecom’s site to gather data to generate lookalike audiences to target for Prime Day ads.