CTR is one of the world’s leading automotive OE manufacturers for the largest car brands. Utilizing 60+ years of OE expertise, they create safe and reliable aftermarket parts for thousands of car makes and models worldwide.
CTR’s global presence: +25% of global drivers have experienced CTR parts. The question was, how do we translate this global presence and manufacturing acumen into a compelling social media presence.
This presented several key challenges:
In order to tackle global B2B content marketing challenges, we analyzed the auto aftermarket in 3 different regions (an industry with very specific local distribution models). Through our network of local partners and newly gained localized & technical expertise, we did the following to present CTR as a global and leading manufacturer of safe and reliable parts:
Over the course of 1 year of management, we achieved the following results over all 6 (regional) channels: