The CardioVascular Research Foundation (CVRF) is a non-profit organization that aims to improve the quality of life for patients suffering from cardiovascular disease. Since its establishment in 2002, the CVRF has been conducting three main activities under the mission.
CVRF organizes and promotes four main annual events for cardiology professionals annually: TCTAP, AP VALVES, Complex PCI, and the ACT Fellowship Program. The client’s main goal for social media marketing is to advertise events and entice users to register for the upcoming events.
CVRF came to us to set up and manage its social media channels on Twitter, Facebook, and Instagram with the objective of increasing brand awareness and promote events through SNS management.
BorderX took a three-step approach to achieve CVRF’s campaign objectives:
We performed a deep dive into the social media trends particular to the medical non-profit and events marketing industries to better target CVRF’s main target audience:
Based on CVRF’s existing social media designs and upcoming event branding guidelines, we created a social media style guide to effectively communicate CVRF’s authority as a thought leader in medical events for cardiology professionals.
Combining the market landscape analysis data and the social media style guide, we created a series of branded social media posts to not only increase awareness of upcoming events, but set apart CVRF as a thought leader in the cardiology industry.
After partnering with waymakrs, CVRF’s social media performance excelled by:
