ACoS improved by 40% over the course of BorderX's management

U.S. · Amazon

Background

Bdellium creates professional makeup tools to offer more variety and precision control over application in both professional beauty and special effects makeup.

They were already listed on Amazon but didn’t have many sales as they were not properly marketed on the platform. Our goal was to:

Properly market Bdellium tools by selecting the right keywords while starting from little to no sales velocity
Create an effective PPC campaign structure and PPC system to effectively market Bdellium

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What we did

We did an audit of Bdellium’s product category and key marketing points, researching the most effective ways to market professional brushes on Amazon’s marketplace. Then, we implemented a systematic approach to product and keyword targeting to quickly increase revenue for the account by:

Researching targeted keywords with special third-party tools
Implementing an automatic prospecting campaign to harvest effective keywords and competitor product targets
Prioritizing highest potential ASINs to focus initial advertising
Strategically categorize products to ad groups according to keywords
Implementing negative keywords and targets.